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Content marketing

New generation buyers looks at value. They discard Ctril+C and Ctrl+V. They need genuine, original & strategic content. Content writing is an art, At addKraft, we kraft content and add value! We are one of the best Content Marketing Company chennai.

addkraft’s purpose is to create such magical stories in the challenging world of business using the right combination of three fundamental tools:

Strategy
Marketing
Content

Successful business leaders use different types of content to convey the business values to their customers. At different marketing and sales stages of the buyer’s journey such as awareness, interest generating, desire and action stage, different types of content are used. In a b2b sales scenario, different content types are used for those who are unaware of the problem, those once they understand the problem, when they really start evaluating solution and when they decide to buy the product or your service.We will provide original and genuine content that is close to your intrinsic values of your product or brand.

Meaningful and Persuasive Content: Content writing for Software Product Marketing

Software product marketing is unique to every software development organization. This is a follow-up article of  Meaningful and Persuasive Content writing for software products is very much needed.  There is always a differentiated features and benefits  that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is… Read More »Meaningful and Persuasive Content: Content writing for Software Product Marketing

Why content writing for software products and services is unique?

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Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase… Read More »Why content writing for software products and services is unique?

Envisioning the Destination and Route Map – Go to Market

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Your Organization’s Vision and Mission for go to market A recent, interesting experience had me thinking about a lesson we learnt at the beginning of our entrepreneurial journey – the importance of setting a vision and defining a mission for your go to market strategy. I believed that, by now, with the many thousand articles… Read More »Envisioning the Destination and Route Map – Go to Market

The Healthcare Ecosystem’s Success Walk in the Clouds: The State of Cloud Computing in Healthcare

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This is sample blog writing for healthcare The rapid growth and the revolutionary impact of cloud computing in healthcare over the recent years have been phenomenal, with the entire care ecosystem investing extensively in cloud technology. Studies suggest that the healthcare cloud computing market across the globe has the potential to grow at a CAGR… Read More »The Healthcare Ecosystem’s Success Walk in the Clouds: The State of Cloud Computing in Healthcare

Tips for AUDIENCE’S ATTENTION | Digital marketing tips

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Digital marketing, while effective, is not without hiccups. But no matter how closely or often you interact with your audience, Garnering their attention always seems to be an uphill task – why is that? Well, think about the competition, the million other digitally engaging options they have, and the on-demand culture where your audience gets… Read More »Tips for AUDIENCE’S ATTENTION | Digital marketing tips

ARTIFICIAL INTELLIGENCE–ENABLED SALES PROCESS: MANY STEPS BEYOND MOBILE CRM

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“Artificial Intelligence” (AI) indeed works! In fact, this brilliant technology has been around for many years now. But its importance is just coming to the fore across business landscapes, given its in-built intelligence and cognitive functionality. Artificial intelligence–enabled sales process has certainly mastered the art of perceiving, learning, adapting, performing, reasoning, and recommending across domains.… Read More »ARTIFICIAL INTELLIGENCE–ENABLED SALES PROCESS: MANY STEPS BEYOND MOBILE CRM

HOW 5 SIMPLE STEPS CAN PUT THE LIMELIGHT ON YOUR BLOG POSTS

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Seth Godin, Neil Patel, Amit Agarwal, Jeff Bullas, … the list of blogging geniuses goes on. Yes, blog posts are still one of the key content deliverables of your digital marketing strategy. In today’s digital-centric era, where most of our waking time is in front of digital devices, blog posts have become super important in… Read More »HOW 5 SIMPLE STEPS CAN PUT THE LIMELIGHT ON YOUR BLOG POSTS

4 CRITICAL POINTERS FOR EFFECTIVE COMMUNICATION THROUGH SMART, STRAIGHTFORWARD CONTENT

Take a step back and think about the constant downpour of communication you are exposed to in your daily life. Right from social media posts to the endless discussions on the news channels, your brain is being inundated with information. As marketers you can only imagine what your target customers are going through when you… Read More »4 CRITICAL POINTERS FOR EFFECTIVE COMMUNICATION THROUGH SMART, STRAIGHTFORWARD CONTENT

6 SIMPLE CONTENT STRATEGY QUESTIONS TO ASK BEFORE STARTING YOUR CONTENT MARKETING JOURNEY

WELL, FINDING THE ANSWERS DEFINITELY NEEDS A LOT OF BRAINSTORMING! Content marketing is still the buzzword, given the ease with which the right words get into the heart and minds of the right audience in this online-obsessed world. But competition has become tougher than ever. Hence, the key is to use the right form of… Read More »6 SIMPLE CONTENT STRATEGY QUESTIONS TO ASK BEFORE STARTING YOUR CONTENT MARKETING JOURNEY

How to do apply best content marketing techniques – 7 steps

In today’s click-here-swipe-there world, content marketing has become unimaginably important in establishing your brand identity. By now we all know what content marketing is all about. We are quite familiar with the terms “connecting with the right audience,” “building trust,” “value proposition,” “marketing funnel, and many more such common phrases. But what most of us… Read More »How to do apply best content marketing techniques – 7 steps