Are you waiting for “real” meetings? Are you finding trouble to get useful contacts or leads? Are you looking for lead generation to give you qualified leads? Then think about b2b digital marketing for lead generation from strategic marketing experts. If you are waiting for events such as trade shows and fairs to build up… Read More »Are you wasting money for b2b leads? b2b digital marketing for lead generation
Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Without genuine content marketing strategy, digital marketing will do courier service… Read More »Without a genuine content marketing strategy, digital marketing will do courier service only.
http://blog.orgzit.com/3-major-reasons-indian-saas-strategy-failing/ 3 Major Reasons Why Your Indian SaaS Strategy Is Failing By Kartik Dulloo on in Marketing, Productivity The software-as-a-service (SaaS) ecosystem in India is witnessing a tremendous increase in activity in terms of the number of new startups emerging and establishing themselves. There’s a belief within the industry that by 2025, India will become… Read More »Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market
In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges. This is due to the fact that poor focus on b2b content marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the… Read More »b2b Content Marketing for software products and services
Wow! for technology marketing! A presentation, technology marketing, I attended a couple of months back at the NASSCOM product conclave , Bangalore left a lasting impression on me -it was a 30-min presentation by Mr. JP Rangaswami, Chief Data Officer at Deutsche Bank. He shared with us his thoughts on the power of data, big… Read More »Technology marketing: The art of talking about technology without mentioning technology!
Online commercial activities are definitely the first option for any type of transaction today. It provides easy access – during anytime, from anywhere, and for anything. You are assured of an efficient service and an enjoyable experience. With the advent of the e-commerce era, every transaction is just a click away. If you have an… Read More »The great Indian e-Commerce Mela – content writing for eCommerce
Yes, Nike’s most popular tagline accurately describes the purpose of call-to-action content in today’s content marketing. A magic term that draws your audience’s attention, tells them what action they need to take next. It summarizes the purpose of your overall content. In today’s content showstopper is clearly the call-to-action content – terms and the phrases… Read More »Call-to-Action Content – Just Do It!
Choosing a creative partner for B2B technology marketing is a unique challenge. I think that the best way to support my statement is by narrating, a recent painful incident, which taught me a precious lesson and encouraged me to make a list of the key steps a B2B technology provider must consider while choosing creative… Read More »‘So what? What’s in there for me?’ a sure do for B2B technology marketing