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Meaningful and Persuasive Content: Content writing for Software Product Marketing

Software product marketing is unique to every software development organization. This is a follow-up article of  Meaningful and Persuasive Content writing for software products is very much needed.  There is always a differentiated features and benefits  that results ‘wow’ factor that is associated with the products. Sales is an experience. By this time, it is… Read More »Meaningful and Persuasive Content: Content writing for Software Product Marketing

The Davids of the Technology Landscape: Sample Blog writing for technology companies

Extrapolating from Malcolm Gladwell’s Interpretation of David and Goliath. This is a sample blog writing for technology companies Giants are not as strong and powerful as they seem. And sometimes the shepherd boy has a sling in his pocket. Malcolm Gladwell The very brilliant Malcolm Gladwell made history with his book David and Goliath: Underdogs,… Read More »The Davids of the Technology Landscape: Sample Blog writing for technology companies

The great Indian e-Commerce Mela – content writing for eCommerce

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Online commercial activities are definitely the first option for any type of transaction today. It provides easy access – during anytime, from anywhere, and for anything.  You are assured of an efficient service and an enjoyable experience. With the advent of the e-commerce era, every transaction is just a click away. If you have an… Read More »The great Indian e-Commerce Mela – content writing for eCommerce

A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

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Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. Additionally, content writer for b2b websites have to determine what your business’ true market value is and how your buyers… Read More »A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content Marketing for SaaS – the rainmaker for SaaS products

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I was part of a session that covered strategy, technology marketing and sales for a ‘Software as a Service’ (SaaS) organization.  The role of  Content Marketing for SaaS was put across. SaaS did indeed simplify the life of a prospective buyer, making the customer the true king. The answer was indeed simple. All that the… Read More »Content Marketing for SaaS – the rainmaker for SaaS products

engaging content – a real enabler for your e-commerce revenue stream

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Maintaining engaging content in an e-commerce portal is often a challenging experience for promoters, who are already bogged down by the operational side of portal management. How can a continuous stream of relevant content be managed? If content forms the circulatory system, what mechanism pumps content in and out of the system such that the… Read More »engaging content – a real enabler for your e-commerce revenue stream

Engaging content for eCommerce – the circulatory system of e-commerce

In today’s world, there are very few prefixes that are more powerful than “e-“ – this single entity has taken up significance beyond the obvious “electronic” to represent “ease,” “economic,” “ever-changing,” “efficient,” “engaging,” and so many more means of making life comfortable at a single click of the mouse. The net is exploding with webites… Read More »Engaging content for eCommerce – the circulatory system of e-commerce

‘So what? What’s in there for me?’ a sure do for B2B technology marketing

Choosing a creative partner for B2B technology marketing is a unique challenge. I think that the best way to support my statement is by narrating, a recent painful incident, which taught me a precious lesson and encouraged me to make a list of the key steps a B2B technology provider must consider while choosing creative… Read More »‘So what? What’s in there for me?’ a sure do for B2B technology marketing

Top brands use original and quality content writing for branding

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Nowadays, traditional advertising options themselves require advertisements to survive competition! With the advent of several alternate modes of using content writing for branding – contextual and strategic content – alternate modes of building brand recognition are gaining importance as preferred options for premium brands. So what does it take to transform a brand from local… Read More »Top brands use original and quality content writing for branding